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There are many times when an audience might feel discouraged by the things you say but the key is to keep pushing forward and try to empower them and relate to them in an honest and pure way. Authenticity is very important to people because it shows them that you care, you understand, and you believe in what they want to accomplish. When delivering a message to a crowd, you should always be sincere through what words you use in your speech, how you handle business, what your ethics are and how they affect you, as well as how you treat others when the audience is not around.I found some more information here.

A common mistake that speakers make is showing lack of emotion or compassion for the cause they are in support of. Speaking too low or too high is not going to fix the problem and in some cases can cause even bigger problems rather than promote positive outcomes. Emotions and compassion are important to the message because they help get your point across to the crowd and help to inspire them to make a difference. When your emotions show and you show a sincere passion for the cause, people will want to join that cause solely based on how you presented yourself and the way that you used your honesty and overall wording to grab their attention.